The TRU Athlete ISFF, powered by Sheru Classic, is a 3-day fitness expo event in London this August.

It is the largest sports & fitness expo in the UK and features competitions and events from various sports and associations such as: Bodybuilding (IFBB Pro League and NPC), Official Strongman Games, Masters Football, Calisthenics, Combat sports and much more.

Over 200+ brands will exhibit the finest products in the industry in an event that will also feature over 30 seminars which will be filled with world class athletes and speakers from the fitness industry.

Do not miss the must-attend sports and fitness festival of 2023 in the UK and Europe, grab your tickets now!

BUY TICKETS

Opening dates and times
Friday 11th August: 9.00am-6.00pm
Masters Football: 7.00pm-10.00pm
(doors open at 6.00pm)
Saturday 12th August: 9.00am-6.00pm
Sunday 13th August: 9.00am-6.00pm

Getting here
Prince Regent DLR
East entrance 
International Convention Centre
Auditorium and Capital Hall

Driving to ExCeL
Please note the road running across the campus, Sandstone Lane and Seagull Lane, is closed. Access to the car park under the venue and the lorryway for deliveries is only via Royal Victoria Dock Road or the A112, click here for more information.