19 December 2016
ExCeL London, exhibitions publisher Mash Media and organiser Brand Events hosted a Christmas lunch at ExCeL for 350 elderly residents from homes and shelters across Newham.
Recognising that loneliness can be a significant factor in the lives of elderly members of the local community, the three companies pooled together their collective resources to make a difference this Christmas.
The afternoon included a three course lunch, music, companionship and a big conga line for local elderly residents, supported by contributions and volunteers from partners including ExCeL London Hospitality (Leiths), Europcar, Agility, YSLV (visual solutions) Ways and Means, Oldacre Event Florists, Closer Still and the help of Newham-based charity, CFE (Community Food Enterprise) who coordinated the invitations to residents across the borough.
"At ExCeL, we take our responsibilities as a large local employer very seriously” says Jeremy Rees, Executive Director at ExCeL London. “We were delighted to be approached to host this lunch and work with these great companies to throw a fun party for elderly residents from across Newham. This lunch concludes a year in which we have also supported two local charities - NASSA (Newham All Stars Sports Academy) and CFE (Community Food Enterprise), and created a Christmas campaign around charitable giving in our digital campaign #ExCeLGives.”
Julian Agostini, MD at Mash Media said “It has been a long-time ambition of mine (Mash’s) to unite the exhibition industry and create a Christmas experience for those that need it the most. This is surely the true spirit of Christmas and it was incredible to be able to bring that dream to fruition. I can’t thank ExCeL enough for helping us to host this special day and hope that we can make it bigger and better next year.”
“It was one of the best Christmas events I’ve ever been to” said CEO of Brand Events, Chris Hughes. “Congratulations to Mash Media for starting it and everybody else for joining in. A really big idea for the event industry in the future.”