04 April 2016
Based on the popular TV Show, the event brought together eight teams, including Concerto Live, drp, George P Johnson, Zibrant, Grass Roots, Crown and Corporate Events.
For ExCeL London, this event was an opportunity to build closer working relationships with key clients, as well as showcase CentrEd at ExCeL, the venue’s brand new training and meeting facility, which opened in January 2016.
Following both a ‘signature bake’ (Crème Egg Swiss Roll) and a ‘technical challenge’ (savoury tarts) Crown were named worthy winners by judges Jonathan Belford, from Leith’s, and Julie Bayou, from D&D London.
Cecilia Law, Marketing Manager, Crown, commented: “We had an amazing day at the Great Agency Bake Off. Getting into the competitive spirit with fellow agencies, the camaraderie is always great, especially when we’re all vying for first place! The lead-up to announcing the winners was nail biting and we were really chuffed to be crowned this year’s champions. Thank you ExCeL London for having us and for putting on such a fun event. We really enjoyed taking part and a round of applause to all involved. We look forward to retaining our title next year!”
James Rees, Executive Director, ExCeL London, added: “We were delighted to host our second Great Agency Bake Off, spending quality time with some of the top event agencies in the UK. The event provided us with a great opportunity to showcase our new meeting and training facility, CentrEd at ExCeL, in a very fun and interactive way. Many congratulations to Crown on their win - we look forward to welcoming everyone back next year to see who will take the 2017 title!”