26 January 2015
Triumph Motorcycles Ltd is Britain's largest motorcycle manufacturer and recently achieved record unit sales since its re-launch 25 years ago, with over 54,000 units being sold in the year.
The Global Dealer Conference will see approximately 1,600 delegates attend and drp will help deliver all aspects of the event experience, from delegate engagement, creative positioning through to full execution of production and logistics to create a memorable event.
The GDC is eagerly anticipated throughout all areas of Triumph Motorcycles having last been staged in 2008. The project was won following a competitive tender process that involved a number of agencies; drp was able to deliver a pitch that, for Triumph Motorcycles, stood above its competitors.
Paul Nicholls, business development director at drp said of the win, "We are delighted to have the chance to work with Triumph Motorcycles; a truly iconic British brand.
"As ever, it was an incredibly rigorous, competitive and robust tender process. It's great to know that we had that something extra to set us apart from the competition. We are excited at the prospect of working with this high profile and prestigious brand and welcome the opportunity to build upon this new relationship."
Gareth Bright, Customer Experience Manager at Triumph Motorcycles Ltd, had the following to say about working with drp, "It was very important to us to select the right partner for the GDC. The GDC allows us to share key messages with our dealer network and we felt the drp demonstrated a full understanding and delivery of the content which resonated with our brand and our ambition. The selection panel were left in no doubt, that drp are the right partners to create a memorable conference, for what is set to be a truly exciting impactful event."