11 October 2016
Breaking new ground in terms of the size and scale of the project, the VSI allows event planners to click on interactive video menus and hotspots to quickly and effectively access key information about the venue.
This allows for viewer personalisation, audience segmentation and five-fold timesaving in the site selection process. In built analytics, help ExCeL London’s marketing management make key strategic decisions based on real user feedback.
Eventopedia’s union of BAFTA winning creative director, Pete Davies – boasting 26 years in broadcast, film production and marketing – and event and venue marketing professionals, Toby Heelis and Alan Newton, provided ExCeL London with a powerful combination of innovative video led storytelling.
Eventopedia is delivering a thousand-fold reduction on venue distribution costs whilst simultaneously extending audience reach and increasing enquiry conversions.
David Pegler, CEO, ExCeL London, said: “We are delighted to have gone live with our new interactive VSI video, courtesy of Eventopedia. Showcasing the breadth of our facilities in such a visually impactful and digitally driven way enables us to better connect with our customers. We can now demonstrate the flexibility of our space without a client having to leave the comfort of their desk, should a traditional site visit not be possible. We expect this will significantly reduce the time and cost associated with event planners selecting London as an event destination.”
Eventopedia CEO, Toby Heelis, comments: “ExCeL London is a powerful driver of international business to the UK and London especially. Our innovative VSI tour allows potential exhibition and event organisers to understand the many benefits of this flexible and diverse venue reducing the initial requirement for a physical inspection and technical analysis. This leads to efficiency on both sides and that is what makes us really excited for the future of our video technology in the events industry.”