20 August 2012
With a total area of 378sqm and a position that faces directly over the DLR track. The DLR mega banner has been installed to offer fantastic branding exposure for any company that wants to reach event visitors and the wider general public.
DLR passenger traffic along this section of the line is estimated to be around 3 million passengers per year, a number that grows each year in line with ExCeL London's rising visitor levels.
The site is lit to ensure advertising exposure during all DLR running times and it can be booked for periods of one week and upwards. The first client to use the new banner site are ADNEC owners of ExCeL London.
ADNEC have booked the Mega Banner as part of an extensive Olympic & Paralympic branding campaign which is in place in various locations around ExCeL London.