24 February 2014
Following an independently co-ordinated process managed by The Centre for Brand Analysis (TCBA), ExCeL London has officially been awarded Business Superbrand status for 2014.
The affirmation of Superbrand status follows the latest assessment of the annual survey, which has been identifying the UK's strongest business-to-business brands since 2001. T
he yearly process, managed by TCBA, surveys an expert Council and over 2,000 individual business professionals from across the UK. Both audiences rate over 1,200 brands, which they assess on the three key criteria of quality, reliability and distinction.
Stephen Cheliotis, Chairman of the Business Superbrands Council said: "For ExCeL London to achieve Business Superbrand status is really positive, especially considering over one thousand brands were evaluated in the process. Business Superbrand status is affirmation of the goodwill and positive reputation ExCeL London enjoys within the UK among both marketing experts and business professionals alike. Achieving Business Superbrand status places the brand among an elite of companies, whose brand equity is helping to drive their business forward".
ExCeL London is positioned alongside the following companies, who have also been awarded Business Superbrand status: Visa, Microsoft, Bosch, Paypal, Google, BP, American Express, Barclaycard, Apple, Samsung, Rolls-Royce Group, BT, MasterCard, Virgin Atlantic, FedEx, DHL, British Airways, Shell, Royal Mail, Caterpillar.