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First London cake international brings bakers to ExCeL

07 May 2012

The first London edition of ICHF Events' Cake International show has claimed 14,000 visitors at ExCeL London.

The cake decorating and baking show which ran from 27 to 29 April fielded 80 exhibitors and was opened by the winner of The Great British Bake Off TV programme, Jo Wheatley.

Features included Q&A sessions with Wheatley and guest chefs, a cake decorating competition for amateurs and professionals, workshops, demonstration theatres, an authors' area, bakery theatre and chocolate making zone.

ICHF Events show organiser Simon Burns claimed cake decorating and baking has become a consumer phenomenon, its 14,000 visitors (unaudited) consisted of local enthusiasts as well as fans from Nigeria, Qatar, Kuwait, Canada and Thailand.

"We have had great success with the show in Birmingham and we have been really excited to be able to bring Cake International to London for the first time," Burns said. "The shows are the biggest of their kind in the world and we see cake decorating and baking fans come thousands of miles to attend. The revival in home baking can clearly been seen through programmes like The Great British Bake Off and it was great that Jo was able to join us."

The brand will return for its second edition at ExCeL from 12 to 14 April 2013.