20 March 2019
ExCeL London celebrated the return of its Great Agency Bake Off on Thursday 13th March. Based on the popular TV Show, the event brought together agencies including Live Group, drpg, Shelton Fleming, TFI Group, GPJ, BCD and Sleek Events.
For ExCeL London, this event is an opportunity to build closer working relationships with key agency clients. It is also a chance to showcase exciting new venue developments such as its “No plastic” campaign and its plans for growth beyond its core business by working with globally recognised brands to deliver world class entertainment and attractions.
Following both a ‘signature bake’ (Victoria Sponge) and a ‘technical challenge’ (Macarons) Live Group were named worthy winners by judges Pietro Debono, from ExCeL London Hospitality, and Milan Thakrar from Historic Royal Palaces.
Chantal Kelsey and Katie Lowe from Live Group commented, “It was our first-time taking part in the Great Agency Bake Off and networking with our peers and industry colleagues is always great fun. Hearing about the developments at ExCeL gave us some good insight into what's to come at the venue. We really enjoyed cooking in the industrial kitchens too - and we only felt a fraction of the pressure that the chefs who cater for our large events do!”
James Rees, Executive Director, ExCeL London, added: “We were delighted to host our fifth Great Agency Bake Off, bringing together a group of the top event agencies in the UK in such a fun way. We have so many exciting developments taking place at the venue, and it was great to share these with our clients, whilst enjoying the competitive baking challenges! It’s great to see such friendly rivalry between the teams and we look forward to welcoming everyone back next year to see who will take the 2020 title. Many congratulations to Live Group on their win!”