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Londoners jump for world's longest photo record

04 June 2012

Clare Newton, a Hackney artist, hopes to break a new record for the world's longest photograph as part of the London & Partners' World Record London. The record will be adjudicated by Guinness World Records when it is exhibited at ExCeL London, 1 - 9 June.

The photograph measures one kilometre by two metres and consists of over 109,000 images of people across London jumping against London backdrops that have been seamlessly stitched together.

The Jump4London project, which has taken over 15 months to complete saw Clare Newton travelling around London and the home countries, organising 87 events for people to take part in the world record attempt and jump. The participants include a huge cross section of London life, with members from the Paralympic teams, students, tourists, famous boxers, some in costumes and even one person on a mono bike leaping into the air.  

Clare said "I had the pleasure of meeting so many interesting people, from all walks of life and who have felt inspired to take part. I tried to capture something about their personality and their zest for life as they spring into the air for one split second I can see the real person light up. The Jump4London project was conceived to be a big public participation event and working with London & Partners, Guinness World Records and ExCeL will bring it to an even wider audience."


Gordon Innes, CEO, London & Partners says, "I am delighted that this extraordinary image and project is part of World Record London. What better way of showcasing London's talent, creativity and diversity through this one-off and unique piece of art that tells the story of London - all set against the capital's ever evolving landscape."

The project is supported by ExCeL London, Agfa, Creative Place, Amari Digital Technologies, Delta, DTP.

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