28 March 2017
Based on the popular TV Show, the event brought together eight teams, including drp, Crown, Grass Roots, BCD meetings and events, Fisher Productions, MOI Global and Communique.
For ExCeL London, this event was an opportunity to build closer working relationships with key agency clients, as well as showcase the venue’s £15 million investment in the delegate catering experience.
Following both a ‘signature bake’ (chocolate beetroot brownies) and a ‘technical challenge’ (chocolate and avocado macaroons) MOI Global were named worthy winners by judges Jonathan Belford, from ExCeL London Hospitality, and Anna Gazzaniga, from Gaucho.
Natasha Ient, Senior Event Manager at MOI, commented, “We had a fantastic day at the Great Agency Bake Off. As this was the first time we had taken part we were not sure what to expect but upon arriving realised this was a serious competition! We put our game faces on and after a bit of a slip up with a half-baked brownie we managed to win victory with our macaroons. Thank you to ExCeL and Jane for giving us the opportunity to prove that MOI Global is an agency with superior baking talent. We look forward to defending our title in 2018!”
James Rees, Executive Director, ExCeL London, added: “We were delighted to host our third Great Agency Bake Off, spending quality time with some of the top event agencies in the UK. At ExCeL, food is at the heart of our home, so it’s fitting that we bring our team and clients together for this event. The Bake Off has become so popular and is now established as an annual event for agency clients. The event, like the bakes, gets more competitive every year and it’s great to see such friendly rivalry between the teams! Many congratulations to MOI Global on their win - we look forward to welcoming everyone back next year to see who will take the 2018 title!”
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