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Numbers up at Hotelympia as innovation theme brings visitors out in force

13 August 2012

Hotelympia 2012 welcomed over 33,000 attendees to ExCeL London last week. The visitor attendance is independently verified by the ABC and pending audit is up by 4% on the previous event.

True to Hotelympia's main theme, the show was buzzing with innovation. It featured a blistering array of big names, groundbreaking products, and valuable insight, which delighted visitors and exhibitors alike over Hotelympia's five days. It demonstrates once again why it's the market leading event for the UK food service and hospitality industry.

Footfall on Monday and Tuesday was significantly higher than in previous years with star guests such as Raymond Blanc - there to receive the honour of being inducted into Hotelympia's Hall of Fame - giving a particularly passionate address to a packed audience.

Appearances from renowned chefs Georgio Locatelli and Jason Atherton, front of house expert Fred Sirieix, co-founders of Hotel du Vin Robin and Judy Hutson, and new Institute of Hospitality President Sir David Michels also ensured a healthy influx of visitors.

Toby Wand, Group Exhibition Director at Hotelympia organiser Fresh Montgomery said: "Our remit with Hotelympia 2012 was to put on a show befitting of the food service and hospitality industry's determination and strength of character to innovate through potentially tough times - a celebration of all that is best about our business. I am proud to say that the industry has responded in kind.

"I am also particularly heartened that we have been able to grow our visitor numbers, which I think is testament to both the quality of our offering, and the level of engagement from both our exhibitors and visitors in the multitude of new initiatives we launched for 2012."

The positive feedback was echoed by exhibitors from across the show's product spectrum:

Nigel Fawkes from Insight Lighting commented: "The response has been overwhelming, we've had worldwide interest from a vast range of trades interested in the products from resorts to super yachts, to spas to the home - we're truly delighted."

Duncan Harris from Fords Food Equipment added: "A stunning show with a fantastic throughput to our stand. This is our third time at Hotelympia and it has been by far the best yet. We launched two new machinery ranges that have helped to treble the serious inquiries into Fords Food."

David Riley from Hobart UK concluded: "It was an excellent event. We received a good level of enquiries and a really positive response from visitors. It was a great opportunity to meet a high standard of professional buyers and the new layout really helped attract a different type of visitor to the stand."