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Professional Beauty visitor numbers up by 50%

05 March 2012

Professional Beauty successfully delivered its highest attendance for four years at ExCeL London.

Professional Beauty, the leading beauty trade exhibition in the UK, successfully delivered its highest attendance for four years at ExCeL London, with 33,515 visitors from across the industry coming together to discover the latest innovations in skincare, spa, nails, equipment, medical beauty and tanning.

Mark Moloney, Show Director, Professional Beauty commented, "The show has been a huge success for everyone involved. We have received positive feedback across the board from exhibitors and visitors alike in terms of the event experience as a whole. With pre-registration numbers higher than recent years we hoped Professional Beauty would deliver on expectations, we were delighted with just how many visitors attended the event, with the majority being purchasing decision makers. These high numbers are testament to both the quality of brands on display and the marketing of those brands to the trade as well as the excellent facilities available to visitors and exhibitors at ExCeL London".

 

Jeremy Rees, Sales Director Exhibitions, ExCeL London said "Mark Maloney and his team have delivered a hugely successful show. Not only did the show grow in terms of exhibitors and visitors, but the feedback has been overwhelmingly positive. We worked very closely with the team and our transport partners, Docklands Light Railway to ensure extra trains were put on to deliver the thousands of visitors that attended the show. We look forward to continuing our relationship with Professional Beauty to ensure the future success and growth of the show."