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Why Community Events Matter

22 March 2019

Brands are increasingly using events to bring their customers together. They provide the best opportunity to learn about new products and services, but more importantly, make new connections and forge meaningful relationships.

Face to face gaming

At ExCeL we are proud to be a home to two events that are playing a unique role in the gaming industry. FACEIT, the leading competitive gaming platform and organisers of some of the largest esports events in Europe and North America, are bringing 2019's first major PLAYERUNKNOWN'S BATTLEGROUNDS (PUBG) tournament to ExCeL. The premier PUBG global event, the FACEIT Global Summit: PUBG Classic, will be held at ExCeL from 16-21 April, hosting 24 of the world's best PUBG teams battling it out for a $400,000 prize pool and the first PUBG Classic global championship title. Michele Attisani, Co-Founder & CBO of FACEIT commented, “We’re looking to offer the ultimate fan experience in April and we’re excited to bring another major esports event back to London.”

VidCon is the world's largest event for those passionate about online video.  Over 10,000 people attended the inaugural London event last month. There were live on-stage performances, panels, fireside chats, interactive experiences, fan and creator meet & greets, brand activations and more. 

The rise of esports events has created places for fans to meet new players and enjoy the game together. These community events also provide a platform for more casual gamers to join the scene, making it more accessible to everyone.

Live fitness competitions

The first CrossFit® sanctioned event in the UK took place in February at ExCeL.  Some of the bet-known athletes in the world, went up against the best homegrown talent. The weekend was a celebration for the CrossFit® community as whole, with spectators supporting athletes from their own local gyms as well as the elite athletes. Vendor villages, workout areas and seminars ensured there was plenty for visitors away from the competition floor

“For us, fitness is not a lonely pursuit. It is an inherently social and community-based endeavour," said Ollie Mansbridge director of the CrossFit Strength in Depth competition. "We believe that the strength of this community lies in its depth: the diverse nature of the people within their club, affiliate or gym.  When we were looking for a venue in London, there was one stand out contender. With brilliant transport links, a professional set up and iconic back drop, couldn’t be more excited to bring our community to ExCeL London.”  

To find out more about the latest events at ExCeL, visit our 'what's on' listing.