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Stand design and build

Built to your needs

We are here to help exhibitors to design and build beautiful stands. With both space-only and 'shell scheme' options, we will help you create an experience that stands out from the crowd, attracts visitors, and ensures you get the most out of your investment.

Book shell scheme packages

For space-only exhibitors we work with Freeman, our official design and build partner.

Benefits and capabilities

Greater attendee engagement

Showcase your brand

On brief and on budget

All stand sizes and types

Cutting edge production facilities

Freeman is the world's largest brand experience company.


Freeman help clients design, plan and deliver immersive experiences for their most important audiences, which increase engagement and drive business results. They are the exclusive design and build partner at ExCeL London. This partnership sees Freeman offer bespoke stand design and build services to the various events that take place at the venue.



The Freeman design studio is situated within ExCeL’s main boulevard. The onsite team invite both organisers and exhibitors to stop by to discuss how Freeman and ExCeL can help you achieve your event and exhibition goals.


Boutique Stand Design

A small stand package is the perfect solution for exhibitors looking to enhance their event presence. Our unique Glow wall — a modular product comprising built-in lights that sit behind a printed fabric and illuminate exhibitors’ supplied artwork — is a key feature.  


For enquiries contact Freeman:



This space solution package includes: 

• A 6m x 4m custom stand, which reaches four metres in height.
• A one metre Glow wall, meanwhile additional Glow walls can be added upon request.
• A 2m x 2m Glow counter.
• A walk-in storage area.
• A complete graphics solution, including returns.
• A 40mm platform.  
• Velour carpet.
• An architectural canopy.
• Semi-private meeting and discussion area.


Mibelle Biochemistry at in-cosmetics Global - ExCeL London


Client testimonials

“It was great working with Freeman for the second year in a row on this show. We feel the company offers the best design and cost combination, and they understand our brand.”

Mibelle Biochemistry - In-cosmetics Global

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“Freeman pulled out all of the stops from start to finish. The team invited us to their facility to see the stand a few weeks out from the show"

Parent Pay - BETT Show

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Freeman on-site design studio

Drop by the design stuido at ExCeL to meet the Freeman team

Contact ExCeL Venue Services


Exhibitors & contractors

Book exhibitor services

For exhibitor queries please contact,
+44 (0)20 7069 4399

Event organisers

Please speak with your ExCeL London account manager.

Commercial partnerships

+44 (0)20 7069 4712