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ExCeL London chooses Anna Valley as preferred AV supplier

09 December 2020

Anna Valley and ExCeL London have agreed a partnership which will see the audio-visual technology provider become the London venue’s preferred supplier for AV solutions.

With more than 30 years of experience in supplying audio-visual equipment and services, Anna Valley has a reputation for exceptional technical delivery, attention to detail and creativity. The company is a trusted AV provider to corporate and event agencies as well as trade show, convention and exhibition organisers at venues all over the world.

The Anna Valley group, which includes Matrix UK Solutions, is no stranger to ExCeL and has been the technical supplier for Opus Agency working on the Salesforce World Tour at the venue for the last eight years. Anna Valley and ExCeL have also recently launched a hybrid event studio at the venue that offers event organisers the opportunity to diversify and broaden their reach by supplementing traditional content with online engagement.      

This broader AV partnership will position Anna Valley perfectly to work with organisers of full-scale exhibitions, conferences, congresses and special events at ExCeL. Its on-site team will provide a comprehensive technical service to event organisers to conceptualise, design and provide AV solutions that help deliver the engagement that makes events hosted at ExCeL world-leading.

Jeremy Rees, Chief Executive Officer, ExCeL London, said: “We all know just how important the audio-visual experience is for any event. It often provides those ‘wow’ moments at exhibitions and conferences; the moments that truly connect audiences with the show’s key messages and purpose.

“And as the events industry begins to find its feet again next year, those high-quality AV experiences which make face-to-face events all the more special, will become even more important.

“This partnership offers organisers and their exhibitors, of every event within our venue, access to this industry leading AV technology company – which can bring innovation, experience and all the kit, to help deliver those amazing, memorable moments to visitors.”

Peter Jones, Managing Director, Anna Valley, said: “We’re incredibly excited about the opportunity to work with ExCeL and its clients.

“We’ve got the experience, expertise and inventory to make event experiences at ExCeL exciting, engaging and unforgettable for the four million people that visit every year.

“Whether the objective is to show off new products or create show-stopping entertainment, we’ll work closely with those staging events at ExCeL to elevate their event with world-leading AV solutions.”


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