Visitor
ExCeL puts finishing touches to digital transformation investment
10 January 2022
As part of its continued investment programme, ExCeL London has put the finishing touches to its extensive digital transformation project.
Visitors to the venue in recent months will have noticed numerous state-of-the-art LED screens that have been installed in and around the venue’s campus.
The project has been undertaken to create enhanced wayfinding for visitors - at both entrances - as well as opportunities to provide immediate, dynamic and responsive messaging throughout an event’s duration.
Simon Mills, Chief Commercial Officer at ExCeL London, commented: “Investing in the venue is something we are continually doing from our extensive 25,000sqm expansion due in 2024, through to providing more diverse food and beverage offerings and, of course, an innovative digital signage system.
“Key for all event organisers and their exhibitors will be the ability for us to provide dedicated and bespoke promotion for their event throughout the screens, something we feel is especially important during multiple tenancies, and ensuring each event gets their due prominence.”
