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Innovation driving successful Q1 at ExCeL London

19 April 2017

ExCeL London has reported a record first quarter, with enquiries, from all corners of the globe, up 32%. 

ExCeL London has reported a record first quarter, with enquiries, from all corners of the globe, up 32%. In particular, ExCeL will welcome 50% more business from North America this year, compared to 2016. 

Innovation and a commitment to invest in the ExCeL experience, for both organisers and delegates, are driving the venue’s success, in what will be their busiest ever year for conferences and events.

One example of the venue’s desire to do things differently is the launch of ExCeL Venue Services (EVS), which provides a one-stop-shop for planners to order all additional services via a central team, including an online platform for exhibitors. 

The venue has also completed a multi-million pound project to revolutionise catering across the board, for both delegates and crew. Visitors can now feast on flavours from around the world across 27 high-end eateries, including collaborations with UK celebrity chefs. ExCeL recognises the fundamental role that food plays in the overall success of any event and has identified a trend of planners who want to push the boundaries when it comes to catering.

James Rees, Executive Director, ExCeL London, explains, “Venue catering is no longer about feeding the masses. Meeting planners want to be able to offer a unique, often high-end experience, on a large scale, which fits with their brand. Across the board clients are demanding different ideas, from using nutritious, locally sourced produce to street food and immersive catering concepts, delving into the minute detail of the catering experience for their attendees.” 

ExCeL remains committed to providing clients with certainty in pricing across every element of their event, no matter how far in advance they book, and offering a consultative, partnership approach to deliver a great event outcome. This has been well received by planners across many different sectors, with the likes of Sibos, AAIC (Alzheimer's Association International Conference), Oracle, Sage and SAP confirming events with the venue, this year and beyond.

ExCeL’s results support the view that the attraction of London is stronger than ever. In a post-Brexit Britain, London is still seen as a beacon of stability and a driving force for successful events. Investment in infrastructure remains strong, with an additional 16,000 hotel rooms coming online by the end of 2019, increasing overall capacity to 161,000 bedrooms, and the launch of the Elizabeth line (Crossrail) next year, which will link ExCeL to Heathrow in 43-minutes.

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