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ExCeL & to further enhance exhibitor offering with innovative new partnership

22 May 2024


  • Industry-leading Standbuilder appointed official partner to London event venue

  • New initiative dedicated to offering the most sustainable and cost-effective options for exhibitors 

  • Sustainability life cycle at the forefront of new partnership


ExCeL London has today announced a new partnership to further enhance its exhibitor experience with a unique stand building solution. – the market-leading provider of modular and hybrid-modular exhibition stands – has been appointed ExCeL’s stand build partner, offering full-service design, build and management of stands of all sizes and budgets, aimed at maximising an exhibitors’ value, experience at ExCeL and creating the most sustainable way to exhibit at the venue.

Headquartered in London, fewer than 15 miles from the venue, and with unrivalled knowledge of ExCeL’s 100,000sqm space, Standbuilder will ensure the delivery of exhibition stands of any size. The new partnership also offers exclusive access to venue service discounts, unrivalled value for money and risk-free delivery through Standbuilder’s priority access, onsite storage and outstanding sustainability credentials.

Following a rigorous RFP process, Standbuilder impressed with their sustainability commitments; adopting creative designs through the use of modular and modular hybrid build systems, using ethically sourced, sustainable materials and practices, recycling and upcycling, donating superfluous stand items to local charities and moving to a fully electric fleet of delivery vehicles. 

Simon Mills, ExCeL’s Chief Commercial Officer, said: “When you consider that just one of our major trade shows can have upwards of 800 exhibitors – many from overseas – having a dedicated, reliable, and highly competitive stand building solution on site provides peace of mind for an exhibitor. Standbuilder’s unrivalled reputation, wealth of industry experience, commitment to sustainability and venue knowledge made them the obvious choice. I’m delighted to welcome them to the ExCeL family and to have a world-class stand provider for our world-class venue.”

Bruno Roquette, Founder & Owner of Standbuilder, added: “We’re very pleased to be partnering with ExCeL London and to be providing a more efficient, sustainable and cost-effective offering for both exhibitors and organisers alike. As the market leader in this area, we can offer a full range of creative stand build options to suit any budget – all sustainable by default – with every design meeting the Better Stands silver or higher standards. Our family-run business is located just a short distance from the venue, aiding our commitment to deliver on short lead time projects and giving clients excellent service, value and peace of mind.”

The scheme is one of several initiatives ExCeL has undertaken of late to provide an enhanced guest experience including significant investments in IT infrastructure, retail & F&B offerings, as well as digital wayfinding.  

For more information on ExCeL London and its new stand building partnership, visit

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