Event overview

Founded by Christine Bennett in 1993, Taylor Bennett Partners (TBP) are award-winning pioneers in event production. They have been delivering event management for the Adobe Summit since 2007. The event is an opportunity for the brand to connect directly with their customers and let them know about the exciting new developments that are being built in the Adobe Experience Cloud. The mainstage programme covers product announcements and demonstrations. 

Objectives

Adobe Summit is a fundamental part of Adobe’s relationship with its customers and its brand affinity. The summit is the largest digital experience conference in Europe in terms of production, information and entertainment and the one aim was to try to create a WOW moment as delegates entered the space.

150+

Sessions across 12 different tracks.

6,000+

Delegates attended.

408K

Dominated social media with 408k mentions.

An immersive experience

For the Summit celebration, 15,000 balloons to give a ‘cloud’ effect and segmented the entire room into countries where Adobe had offices to represent a global impact. These eight cultural set pieces each had their own unique design and food concepts, all tied together by a recreation of the Golden Gate Bridge in the middle of the room, acting as a viewing platform for the acts and performers below.

There was also a 30m diameter floating canopy, nicknamed ‘The Jellyfish’ – an ever-changing, interactive organic sculpture that appeared to float above the delegates heads. 80 fans were installed to keep the fabric hovering above the Adobe stand alongside a laser cage experience that would allow the delegate to control the lighting and fan speed by passing their hands through a series of high-powered lasers.