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Relocation success story

Casual Dining 2019

Event overview

Casual Dining is the stylish, flagship casual dining trade event of the year. 2019 was the first year it was hosted at ExCeL and is a prime example of how the venue can be transformed to create a visually impactful, boutique style show.

Answering the brief

Creating a highly personalised and branded arrival experience, a curated exhibition that delivers an equitable and balanced view of the supplier market and in-hall features that enhance visitor experience and encourage dwell time are all priorities for the organiser, Diversified Communications UK.


Over 5,000 attendees – representing the UK’s best restaurant, pub and bar operators – were out in force.


An increase of 5% on 2018’s visitor numbers.


There were over 220 exhibitors.


50 keynote speakers.

Creating memories

Engaging visitors whether that is with high profile speakers or a friendly and welcoming environment creates memories that drive attendance for the next event.

“We were delighted by the feedback and success of the 2019 show; our busiest and most successful to date, ExCeL’s investment in creating a versatile and effective common space for catering and networking outside of the exhibition halls and their friendly and welcoming team, ensured an exceptional experience for our visitors and our own team.”

Carsten Holm, Managing Director, Diversified.

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