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Advertising and branding

We create memorable visitor experiences

Our media team works with event organisers and exhibitors to provide innovative advertising, branding and directional signage solutions. By working together we create memorable visitor experiences which build event and exhibitor brands, and generate growth from one year to the next.

Advertising & branding at ExCeL London

Benefits for event organisers and exhibitors

Event organisers

We’re always innovating, finding ways for organisers to enhance the visitor experience and build event and sponsor brands. We produce high impact branding and directional signage, and our strong focus on digital keeps us at the cutting edge of event media. Our end to end service runs from brief to bespoke solutions and through to production, ensuring an easy and trouble-free experience.


We help exhibitors stand out to the people they most want to meet and do business with. We offer tried and tested ways to increase brand visibility and drive people to your stand, with advertising sites throughout ExCeL. Great opportunities at the venue include digital screens, ambient media, product placements, experiential marketing and more.

Video case study : MCM London Comic Con

“Space Invaders at MCM Comic Con demonstrated the fun and interactive way digital screens can be used to engage event audiences and promote brands and products at the same time.”


Brand promotion at ExCeL London

An innovative media, sponsorship and PR environment

ExCeL offers brand marketers and agencies a new channel for connecting with business and consumer audiences and launching into new markets.

Connect with your audience

ExCeL London is a world leading live environment in which to create interactive experiences.

Visitors to ExCeL are engaged in the event experience and arrive ready to gather information and make purchasing decisions.

Our Media team can work with you to connect with this valuable and responsive audience.

Add a digital dimension

By providing access to ExCeL’s digital screens and technical infrastructure, we can enable a digital dimension for all campaigns.

This provides opportunities for data capture, interaction and social media amplification.

Work in partnership

The opportunities for working with us extend beyond promotional marketing into areas including experiential, customer research, product testing and business development.

Our commercial partnerships programme works with world leading companies to connect with a global audience.

Video case study: product placement

“Digital shell scheme, it’s part of a continuing investment that we are making here at ExCeL London into a digital future”


Contact ExCeL Venue Services

Exhibitors & contractors

Book exhibitor services

For exhibitor queries please contact,
+44 (0)20 7069 4399

Event organisers

Please speak with your ExCeL London account manager.

Commercial partnerships

+44 (0)20 7069 4712