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03 March 2026

EXCEL LONDON GEARS UP FOR THREE MOTORSPORT &
MOTORING LAUNCHES IN 2027


- Motorsport Expo, the London International Motor Show and Car Culture UK all to run at London venue for three-day festival of everything on four-wheels

- Motorsport Expo to feature Live Action & Experience Arena

- Events take place from 26-28 February 2027 

Motoring and motorsport fans can look forward to three shows next year dedicated to all things on four-wheels. 

Taking place at Excel London from 26 – 28 February, the three shows include Motorsport Expo, the London International Motor Show and Car Culture UK.

Debut show Motorsport Expo is a new, dedicated event focused entirely on motorsport, bringing together racing professionals, teams, suppliers, clubs and motorsport fans.

At the heart of Motorsport Expo will be a 3,000-seat Live Action & Experience Arena, designed to deliver high-energy demonstrations, feature sessions and live moments across the three days. 

Across the exhibition floor, vehicle displays and content stages will spotlight innovation and insight, with speaker sessions, workshops and networking designed to help teams, engineers, suppliers, sponsors and media connect, collaborate and stay ahead of what’s next. 

Running alongside Motorsport Expo will be Car Culture UK, a separate event focused on the modified and aftermarket vehicles. 

Simon Bennie, Managing Director of CarShowCo which runs the two events, commented: “The UK is at the heart of a multi-billion-pound motorsport industry. We have seen for some time now that there is clear demand from those in the sport – and those who follow it – for a dedicated motorsport show that champions the network of businesses, clubs, teams and drivers that make the UK such a strong player across every sector.” 

Meanwhile, and also taking place at the same time, will be the London International Motor Show, bringing the automotive world back to the UK capital. The event will bring together leading manufacturers, cutting-edge technology, and thousands of visitors for a major celebration of the industry’s past, present, and future.

Positioned at the heart of one of the world’s most influential cities, the show will offer a traditional motor show experience enhanced by modern, interactive features. Visitors will also be able to explore the latest models from major brands, experience new technologies, and take part in live demonstrations and test drive opportunities.

Motorsport Expo, the London International Motor Show and Car Culture UK all take place from 26 – 28 February 2027 at Excel London. Further details, including ticket prices and options, will be available in due course. For more information visit: 

www.Motorsport-Expo.com | www.carshowco.com | www.londonmotorshow.com

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