The Baby Show

The Baby Show, sponsored by Pampers, the UK's largest and best-loved pregnancy, baby and parenting event for new and expectant parents, returns from 6-8 March 2026. 

Whether you're preparing for your first baby or adding to your family, this is the ideal place to discover everything you need for bump, baby and beyond - all under one roof.

Explore over 350 leading baby and boutique baby brands, showcasing thousands of products, selling everything from buggies, bouncers, cribs and car seats to feeding essentials, clothing and nursery must-haves. Discover the latest and greatest products from trusted brands such as Pampers, Stokke®, Tommee Tippee, Silver Cross, Mamas & Papas, MAM, Joie, Baby Planet, Maxi-Cosi, Nuby, Cybex, Nuna, as well as from small boutique brands in our New Kids on the Block area, including Will and Finch, Dolcetta, Baby Care Consultancy, Little Love Books, Looped With Love, Shady, Nurtura, Little Paws Big Memories, Clipp, Aligned Parenting and Zello. With one-to-one product demos throughout the show, you can compare and try before you buy, saving time, effort and money. 

In addition to exploring the vast range of exhibitors, you can enjoy exclusive show offers that promise incredible savings on essential items, making it the perfect opportunity to stock up on all your baby must-haves. Visitors can enjoy exclusive show offers and incredible savings across essential items, making it the perfect opportunity to stock up on all your baby must-haves and secure the big-ticket pieces on your checklist. Take advantage of the Buggy Testing Track, an immersive feature that allows you to test-drive strollers and prams to ensure you find the right one, with expert advice provided by the Project Baby team.

Alongside the shopping experience, you can attend a selection of FREE expert talks, panel discussions and celebrity Q&As on the Live Talks Stage, sponsored by Tommee Tippee. Hear from some of the nations’ leading experts on birth, sleep, feeding, first aid, nutrition, infant learning and more, will share their invaluable insights and tips, empowering you to feel confident making informed parenting choices.

To make your day as hassle-free and enjoyable as possible, there are a variety of complimentary facilities including a Baby Changing Area, sponsored by Pampers, Baby Feeding Café, and the relaxing Obaby Meditation Station - ensuring a comfortable, stress-free experience for the whole family.

Book your tickets now for just £16 and save £12 on-the-door with code VENEXCELE!

*T&Cs apply. Visit The Baby Show website for full terms & conditions.

Book now!

Opening dates and times
Friday 6th March: 9.30am-5.00pm
Saturday 7th March: 9.30am-5.30pm
Sunday 8th March: 9.30am-5.00pm

Getting here
Prince Regent DLR
East entrance

Driving to Excel
Please note the road running across the campus, Sandstone Lane and Seagull Lane, is closed. Access to the car park under the venue and the lorryway for deliveries is only via Royal Victoria Dock Road or the A112. Click here for more information.