Keep visitors on the show floor for longer with food and drink at the heart of your event
Great food drives great outcomes. When catering is embedded within your event footprint, it encourages visitors to stay longer, spend more time on the show floor, and engage more meaningfully with exhibitors and content.
That’s why our in-hall retail catering solutions are designed to help organisers deliver real value — improving dwell time, enhancing the visitor experience, and supporting commercial success.
In-Hall Retail Catering
Create bespoke food and drink destinations right inside your event. From artisan coffee carts and street food-style pop-ups to seated restaurant areas, our team can work with you to design and deliver the right catering concept for your audience and layout.
We’ll help you:
In-hall retail is an easy way to keep guests on the floor, create a point of difference, and give your event a buzz-worthy F&B experience.
Boulevard Retail Outlets
Alongside in-hall catering, your visitors and exhibitors can also enjoy a wide choice of retail restaurants, cafés and grab-and-go outlets along Excel’s central boulevard. From freshly brewed coffee and pastries to international dishes and full-service dining at The Bridge Restaurant & Bar, our boulevard food offer provides quality and variety for every schedule.
The Waterfront - After Hours
Keep the conversation going with post-event food, drinks and hangouts at The Waterfront. Enjoy street food-inspired bites, cocktails and dockside views - the perfect place to unwind, debrief or socialise after a busy day at Excel London.
Don’t forget to pass it on to your exhibitors!
It is important that you let your exhibitors know about catering retail. We have re-written the above copy so you can share it directly with your exhibitors - either via your Exhibitor Manual or email comms. Click below to go straight to the right section of Excel’s Exhibitor Manual Content Hub.
